§Resources
Google Ads guides for metal fabricators.
Plain-language guides for shop owners who want more quote requests: how buyers search, what to spend and what to block. Written by the team that runs Calibre's campaigns.
01Finding customers
Pillar guide13 min read
Lead generation for metal manufacturers: how to get more RFQs
How fabrication and machine shops build a steady flow of RFQs: the four sources of leads, what each one needs, how to measure them and a 90-day plan.
ReadGrowth11 min read
How to find new customers for a machine shop or fab shop
Referrals, trade shows, reps, directories, cold outreach, SEO and Google Ads compared for job shops: cost, speed and the kind of customer each one brings in.
Read
02Running Google Ads
Guide14 min read
Google Ads for metal fabrication shops: the complete guide
How fab shops, machine shops and laser cutters use Google Ads to get quote requests: buyer searches, campaign structure, budget, landing page and the first 60 days.
ReadBudget10 min read
How much does Google Ads cost for a fabrication shop?
Cost per click, the monthly budget floor, cost per quote request and agency fees for metal fabricators, with the math to work out what a lead is worth to your shop.
ReadChecklist8 min read
Negative keywords for manufacturers: 100 to add before you launch
The searches that waste the most money in fabrication accounts (job seekers, hobbyists, machine buyers, lasik) and 100 negative keywords that block them.
Read
§By process and region