Marketing for laser cutting companies, built on Google Ads.

Engineers and buyers search for a laser cutting service when they have a DXF and a due date. We put your shop in front of those searches and send them to a quote page that asks for the file, the material and the quantity.

Check your territory How the campaign works

01Who searches

OEM purchasers, equipment builders, contractors, and other fab shops sending out overflow work.

What your buyers type

01laser cutting service near me
02stainless steel laser cutting quote
03custom laser cut metal parts
04fiber laser cutting aluminum
05laser cutting 1/4 plate
06tube laser cutting service

02The campaign

How we build it for laser cutting.

01
Ad groups by material and thickness
Stainless, aluminum, mild steel, plate and tube each get their own ads, so the buyer cutting 10 mm plate reads about your plate capacity, not a generic line.
02
Your bed size and turnaround in the ad
Sheet size, maximum thickness and lead time go into the ad text, so buyers who need more than you can cut skip the click.
03
A quote page that takes the DXF
Upload for DXF, DWG or STEP, plus material, thickness, quantity and date needed. Your estimator has what they need on the first pass.
04
Your territory, not the whole map
Locations are set to where you actually deliver, with higher bids where your best customers already are.

Blocked before launch

Searches that look close but never become a quote request. They go on the negative list on day one.

laser cutting machine for sale
laser engraving
hobby laser cutter
laser hair removal
laser cutter jobs
cricut

The quote form asks for

DXF, DWG or STEP file
Material and thickness
Quantity and repeat volume
Date needed
Bending or finishing

03Guarantees

Two guarantees, in writing.

Guarantee 01

Live in 14 days.

If your campaign isn't live within 14 days, the setup fee is refunded.

Guarantee 02

10 quote requests a month by day 60, or we work for free.

With an ad spend of at least $1,000 a month, you get at least 10 quote requests a month by day 60. If not, we work for free until you do. Your ad spend still goes to Google; only our fee stops.

Full terms are set out in the service agreement.

04Case study

A Quebec sheet metal shop.

14 months of Google Ads at $1,000 a month. The campaign ended in November 2023. The customers it found kept ordering.

quote requests per month during the campaign: 19quote requests per month during the campaign
per quote request: $55per quote request
in jobs won to date, including repeat orders after the ads stopped: $747,975in jobs won to date, including repeat orders after the ads stopped

Results from one client, from a campaign run by one of Calibre's founders before Calibre was founded. Campaign ran October 2022 to November 2023 at $1,000 a month. Jobs won to date (September 2026) include repeat orders and follow-ups after the campaign ended. Revenue shown is value of jobs won, not profit. Past results don't guarantee future results.

05FAQ

Common questions.

Will Google Ads bring hobby and engraving requests?

Not if the account is built right. Searches for engraving, hobby lasers, machines for sale and laser hair removal are blocked before launch, and the ads mention minimum orders when that helps.

Isn't laser cutting too competitive on Google?

Clicks cost more in large cities, but many buyers search with a material, a thickness or a location. Those longer searches cost less and turn into requests more often. We measure demand in your region during the audit, before you commit.

Can you also promote bending and assembly?

Yes. Laser shops often win larger jobs when the ad and the page show what happens after the cut. Bending, welding and finishing get their own ad groups when you have capacity for them.

By process

A campaign and a quote page built for each process.

By region

Is your territory open?

Tell us what you make and where. We'll check whether your territory is open and get back to you within one business day.

Email: info@calibreb2b.com
Phone: 514 898-2999