Google Ads for CNC machine shops.

Engineers looking for a CNC machining service search with a material, a part type or a tolerance in mind. We put your shop on those searches and send them to a quote page that takes the STEP file.

Check your territory How the campaign works

01Who searches

Design engineers, R&D teams, OEM purchasers, and maintenance managers who need a replacement part fast.

What your buyers type

01cnc machining service
02cnc machine shop near me
035 axis machining quote
04aluminum cnc prototype parts
05precision machining services
06cnc turning service

02The campaign

How we build it for cnc machining.

01
Ad groups by capability
Milling, turning, 5-axis, prototypes and production runs each get their own ads, so buyers see the capability they searched for.
02
Job seekers filtered out
Machining searches attract machinist job hunters and students. Those searches are blocked before launch; it's where most machine shop budgets leak.
03
A quote page for STEP files
Upload for STEP, IGES and PDF drawings, with material, quantity, critical tolerances and date needed.
04
Prototype or production, your call
If you want repeat production, the campaign leans on production searches and asks for annual volume. If you want prototypes, it leans the other way.

Blocked before launch

Searches that look close but never become a quote request. They go on the negative list on day one.

cnc machinist jobs
cnc programming course
cnc machine for sale
used cnc lathe
hobby cnc router
g-code tutorial

The quote form asks for

STEP, IGES or PDF drawing
Material
Quantity and annual volume
Critical tolerances
Date needed

03Guarantees

Two guarantees, in writing.

Guarantee 01

Live in 14 days.

If your campaign isn't live within 14 days, the setup fee is refunded.

Guarantee 02

10 quote requests a month by day 60, or we work for free.

With an ad spend of at least $1,000 a month, you get at least 10 quote requests a month by day 60. If not, we work for free until you do. Your ad spend still goes to Google; only our fee stops.

Full terms are set out in the service agreement.

04Case study

A Quebec sheet metal shop.

14 months of Google Ads at $1,000 a month. The campaign ended in November 2023. The customers it found kept ordering.

quote requests per month during the campaign: 19quote requests per month during the campaign
per quote request: $55per quote request
in jobs won to date, including repeat orders after the ads stopped: $747,975in jobs won to date, including repeat orders after the ads stopped

Results from one client, from a campaign run by one of Calibre's founders before Calibre was founded. Campaign ran October 2022 to November 2023 at $1,000 a month. Jobs won to date (September 2026) include repeat orders and follow-ups after the campaign ended. Revenue shown is value of jobs won, not profit. Past results don't guarantee future results.

05FAQ

Common questions.

Do you work with small machine shops?

Yes, if you have capacity to sell and someone who can answer requests within 4 business hours. Response time matters more than shop size.

Machining clicks look expensive. Is it worth it?

It depends on what a job is worth to you. One production order can cover months of ad spend; a small one-off can't. We work out what a request is worth in the audit and set the campaign around that number.

Can you target industries like aerospace or medical?

Google targets searches, not industries. But we can bid on industry-specific searches and certifications such as ISO 9001 or AS9100 when you hold them, and write the ads around them.

By process

A campaign and a quote page built for each process.

By region

Is your territory open?

Tell us what you make and where. We'll check whether your territory is open and get back to you within one business day.

Email: info@calibreb2b.com
Phone: 514 898-2999