Guarantee 01
Live in 14 days.
If your campaign isn't live within 14 days, the setup fee is refunded.
Google Ads for metal fabricators
Qualified quote requests, every month.
Google Ads built for metal fabricators. Live in 14 days. One shop per process and region.
Processes we serve
- P1Laser cutting
- P2Sheet metal
- P3CNC machining
- P4Welding
- P5Stamping
01Results
A Quebec sheet metal shop.
14 months of Google Ads at $1,000 a month. The campaign ended in November 2023. The customers it found kept ordering.
The video shows a Quebec sheet metal shop moving from referrals only to $1,000 a month on Google Ads. During the 14-month campaign, October 2022 to November 2023: 261 quote requests, about 19 a month, worth $1.64M in quotes. 81 jobs won, worth $249,864. About $55 per quote request. The campaign ended in November 2023 with no further ad spend. The customers it found have since ordered $498,111 more, for $747,975 in jobs won to date.
- quote requests per month during the campaign
- about 19
- per quote request
- about $55
- in jobs won during the 14-month campaign
- $249,864
- in jobs won to date, including repeat orders after the ads stopped
- $747,975
Results from one client. Campaign ran October 2022 to November 2023 at $1,000 a month. Jobs won to date (September 2026) include repeat orders and follow-ups after the campaign ended. Revenue shown is value of jobs won, not profit. Past results don't guarantee future results.
02The problem
Most shops run on referrals and repeat work.
That works, until a big customer slows down. Then the order book depends on who happens to think of you this week.
Meanwhile, buyers search Google for suppliers every day. Engineers, purchasers, contractors. They have a drawing and a due date.
Those clicks go to whoever shows up. Not always the best shop. The one that's there.
- 01stainless laser cutting near me
- 02custom sheet metal fabrication quote
- 03cnc machining prototype shop
- 04aluminum welding services
03Method
Three steps. Live in 14 days.
- 01
Audit your market and competitors
We measure demand in your region, the terms your buyers use, and what your competitors are already doing on Google.
- 02
Build an RFQ-focused landing page and campaign
We build a landing page designed for one thing: receiving quote requests. Then the campaign that sends buyers to it.
- 03
Launch in 14 days, then weekly reporting and optimization
The campaign goes live within 14 days. After that, a one-page report every week and steady adjustments.
- Day 0Audit
- Day 7Build
- Day 14Live
04Included
What's included.
- 01
Bilingual RFQ landing page
Built for quote requests. French and English. Fast on mobile.
- 02
Google Ads campaign by process and region
Keywords, ads and locations structured around what you make and where you ship.
- 03
Call and form tracking
Every call and every form is measured. You know where each request came from.
- 04
Weekly one-page report
Spend, requests received, cost per request. What matters, on one page.
- 05
Ongoing optimization
Every week, we cut what isn't paying off and put more behind what is.
05Exclusivity
One shop per process and region.
If we work with a laser cutting shop on Montreal's South Shore, we don't work with any other laser cutting shop on the South Shore.
We never run ads for a direct competitor. Your keywords, your data and your results work for you alone.
Territories go to whoever signs first.
06Guarantees
Two guarantees, in writing.
Guarantee 02
At least 10 quote requests a month by day 60.
With an ad spend of at least $1,000 a month, you get at least 10 quote requests a month by day 60. If not, month 3 is free.
Full terms are set out in the service agreement.
07Your side
What we ask of you.
The guarantees hold because both sides do their part.
- A
Respond to every quote request within 4 business hours.
A buyer who waits calls the next shop.
- B
Log every lead in a shared sheet or your CRM.
That's how we optimize for jobs won, not just clicks.
08Pricing
Pricing
From$2,000/ month
- Plus ad spend, paid directly to Google.
- 3-month minimum.
09FAQ
Common questions.
Who is this for?
Metal fabrication shops that want more quote requests: laser cutting, sheet metal, CNC machining, welding, stamping. You have capacity to sell and someone who can answer requests quickly.
Why only one shop per region?
Because you can't serve two shops competing for the same buyers well. Exclusivity protects your results. It also protects our credibility.
How fast will I see results?
The campaign is live within 14 days. The first two months are for learning and adjusting. We guarantee at least 10 quote requests a month by day 60, with an ad spend of at least $1,000 a month.
Do you guarantee sales?
No. We guarantee leads and speed. Turning a request into a job depends on your price, your lead times and your follow-up. That's why we ask you to respond fast.
Who pays for ads?
You do. Ad spend is paid directly to Google, on your card. Our fee is billed separately.
Do you work outside Quebec?
Yes. We work across Canada and the northeastern United States.
10Contact
Book a 15-minute call.
Tell us what you make and where. We'll check whether your territory is open and get back to you within one business day.
- bonjour@calibre.ca
- Phone
- 450 555-0100