Guarantee 01
Live in 14 days.
If your campaign isn't live within 14 days, the setup fee is refunded.
Marketing for metal stamping companies.
Stamping is a volume business: the right buyer brings years of repeat orders, and the wrong one costs an estimator days on a 50-piece job. We build the campaign around the annual volumes and part sizes your presses are set up for.
01Who searches
Purchasers and engineers at OEMs in automotive, appliances, electrical, HVAC and agricultural equipment.
- 01metal stamping company
- 02progressive die stamping supplier
- 03custom metal stamping quote
- 04deep draw stamping
- 05short run metal stamping
- 06stamped metal parts manufacturer
02The campaign
How we build it for stamping.
- 01
Built around annual volume
Ads and keywords focus on production searches, and the form asks for annual volume before anything else.
- 02
Ad groups by process
Progressive die, deep draw, short run and in-house tooling each get their own ads, so the buyer sees the process they need.
- 03
Tonnage and materials in the ad
Press tonnage, material thickness and secondary operations go into the ad text to pre-qualify buyers.
- 04
A long sales cycle, measured properly
Stamping RFQs can take months to close. Every request is logged, so the campaign is judged on jobs won, not last week's clicks.
Blocked before launch
Searches that look close but never become a quote request. They go on the negative list on day one.
- metal stamping kit
- jewelry stamping
- letter stamps
- leather stamping
- stamping press for sale
- stamping jobs
The quote form asks for
- Drawing or STEP file
- Material and thickness
- Annual volume
- Existing or new tooling
- Target start date
03Guarantees
Two guarantees, in writing.
Guarantee 02
10 quote requests a month by day 60, or we work for free.
With an ad spend of at least $1,000 a month, you get at least 10 quote requests a month by day 60. If not, we work for free until you do. Your ad spend still goes to Google; only our fee stops.
Full terms are set out in the service agreement.
04Case study
A Quebec sheet metal shop.
14 months of Google Ads at $1,000 a month. The campaign ended in November 2023. The customers it found kept ordering.
- quote requests per month during the campaign
- 19quote requests per month during the campaign
- per quote request
- $55per quote request
- in jobs won to date, including repeat orders after the ads stopped
- $747,975in jobs won to date, including repeat orders after the ads stopped
Results from one client, from a campaign run by one of Calibre's founders before Calibre was founded. Campaign ran October 2022 to November 2023 at $1,000 a month. Jobs won to date (September 2026) include repeat orders and follow-ups after the campaign ended. Revenue shown is value of jobs won, not profit. Past results don't guarantee future results.
05FAQ
Common questions.
Is Google Ads useful for high-volume work?
Yes, as long as it's aimed at it. Production buyers search with process words like progressive die or deep draw. Those searches are fewer but worth far more, and that's where the budget goes.
Will we get hobby and jewelry stamping searches?
Not once they're blocked, and they are before launch: jewelry, leather, letter stamps and stamping kits are on the negative list from day one.
How do you report on a long sales cycle?
Weekly reports show spend, requests and cost per request. Each request is logged with its value and status, so as jobs close, the report shows revenue against ad spend.
By process
A campaign and a quote page built for each process.
06Contact
Is your territory open?
Tell us what you make and where. We'll check whether your territory is open and get back to you within one business day.
- info@calibreb2b.com
- Phone
- 514 898-2999