Sheet metal shop marketing that brings in quote requests.

Buyers who search for custom sheet metal fabrication usually have a drawing, a quantity and a deadline. We build the campaign around the work your shop wants: enclosures, brackets, panels or short production runs. It's also the kind of shop our case study comes from.

Check your territory How the campaign works

01Who searches

Equipment builders, electrical and HVAC contractors, food equipment makers and OEMs that outsource enclosures, brackets and panels.

What your buyers type

01custom sheet metal fabrication
02sheet metal enclosure manufacturer
03sheet metal fabrication near me
04stainless sheet metal parts quote
05press brake bending service
06aluminum sheet metal prototype

02The campaign

How we build it for sheet metal.

01
Ad groups by part type
Enclosures, brackets, panels and prototypes each get their own ads and keywords, so the buyer reads about the part they need.
02
Your capacity in the ad
Materials, gauges, press brake capacity and lead time go into the ad, so buyers who aren't a fit don't click.
03
A quote page for drawings
The form asks for the drawing, material, quantity and date needed, and accepts PDF, DXF and STEP files.
04
Optimized for jobs won
Every request is logged against the job it became, so budget moves to the searches that turn into orders, not just clicks.

Blocked before launch

Searches that look close but never become a quote request. They go on the negative list on day one.

sheet metal jobs
sheet metal worker salary
sheet metal brake for sale
diy sheet metal
sheet metal gauge chart
sheet metal course

The quote form asks for

Drawing (PDF, DXF or STEP)
Material and gauge
Prototype or production quantity
Date needed
Finishing and assembly

03Guarantees

Two guarantees, in writing.

Guarantee 01

Live in 14 days.

If your campaign isn't live within 14 days, the setup fee is refunded.

Guarantee 02

10 quote requests a month by day 60, or we work for free.

With an ad spend of at least $1,000 a month, you get at least 10 quote requests a month by day 60. If not, we work for free until you do. Your ad spend still goes to Google; only our fee stops.

Full terms are set out in the service agreement.

04Case study

A Quebec sheet metal shop.

14 months of Google Ads at $1,000 a month. The campaign ended in November 2023. The customers it found kept ordering.

quote requests per month during the campaign: 19quote requests per month during the campaign
per quote request: $55per quote request
in jobs won to date, including repeat orders after the ads stopped: $747,975in jobs won to date, including repeat orders after the ads stopped

Results from one client, from a campaign run by one of Calibre's founders before Calibre was founded. Campaign ran October 2022 to November 2023 at $1,000 a month. Jobs won to date (September 2026) include repeat orders and follow-ups after the campaign ended. Revenue shown is value of jobs won, not profit. Past results don't guarantee future results.

05FAQ

Common questions.

Have you run Google Ads for a sheet metal shop before?

Yes. Our case study is a Quebec sheet metal shop: about 19 quote requests a month at about $55 each, on $1,000 a month in ad spend, over 14 months. That's one client's result; past results don't guarantee future ones.

What if we only want production work, not one-offs?

Then the campaign says so. Ads and keywords focus on production and repeat parts, prototype searches are reduced, and the form asks about annual volume so your estimator can sort requests quickly.

How long before the first requests?

The campaign is live within 14 days, and requests can start as soon as the ads run. We guarantee at least 10 a month by day 60, with at least $1,000 a month in ad spend, or we work for free until you get there.

By process

A campaign and a quote page built for each process.

By region

Is your territory open?

Tell us what you make and where. We'll check whether your territory is open and get back to you within one business day.

Email: info@calibreb2b.com
Phone: 514 898-2999