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Google Ads for Ontario manufacturers.

Ontario has more fabrication and machining shops than any other province, and more competition for every click. We build campaigns by process and region, so your budget goes to the buyers you can actually serve.

01Where we work

Across Ontario.

  • Greater Toronto Area
  • Hamilton and Niagara
  • Waterloo Region and Guelph
  • London and Southwestern Ontario
  • Windsor-Essex
  • Ottawa and Eastern Ontario
  • Barrie and Simcoe County
  • Kingston and the Quinte region
  • Northern Ontario

02How we work there

Manufacturing marketing agency for Ontario

  1. 01

    Built for a crowded market

    Broad searches like “metal fabrication Toronto” are expensive. Campaigns lean on specific searches: a process, a material, a part type. Fewer clicks, better ones.

  2. 02

    Territories by process and region

    A CNC shop in Mississauga and one in Windsor serve different buyers. We work with one shop per process and region, so we never bid against you for a competitor.

  3. 03

    Bilingual where it pays

    Campaigns run in English, with French ad groups for buyers in Ottawa and Eastern Ontario, and for Quebec customers when you serve them.

  4. 04

    Public tenders are a separate channel

    Ontario's public sector posts tenders on the Ontario Tenders Portal and on MERX, and federal ones are on CanadaBuys. They reward the lowest compliant bid. Google Ads brings private buyers who choose on fit and lead time.

03Guarantees

Two guarantees, in writing.

Guarantee 01

Live in 14 days.

If your campaign isn't live within 14 days, the setup fee is refunded.

Guarantee 02

10 quote requests a month by day 60, or we work for free.

With an ad spend of at least $1,000 a month, you get at least 10 quote requests a month by day 60. If not, we work for free until you do. Your ad spend still goes to Google; only our fee stops.

Full terms are set out in the service agreement.

04Case study

A Quebec sheet metal shop.

14 months of Google Ads at $1,000 a month. The campaign ended in November 2023. The customers it found kept ordering.

quote requests per month during the campaign
19quote requests per month during the campaign
per quote request
$55per quote request
in jobs won to date, including repeat orders after the ads stopped
$747,975in jobs won to date, including repeat orders after the ads stopped

Results from one client, from a campaign run by one of Calibre's founders before Calibre was founded. Campaign ran October 2022 to November 2023 at $1,000 a month. Jobs won to date (September 2026) include repeat orders and follow-ups after the campaign ended. Revenue shown is value of jobs won, not profit. Past results don't guarantee future results.

05FAQ

Common questions.

You're based in Quebec. Do you work in Ontario?

Yes. Calibre is based in Laval and works with shops across Canada and the northeastern United States. Campaign work happens remotely, with a one-page report every week.

Is Ontario too competitive for Google Ads?

For broad terms in the GTA, clicks are expensive. Specific searches still cost much less and turn into requests more often. The audit measures demand and click costs in your region before you commit.

Do you handle MERX or public tenders?

No. We focus on Google Ads for private buyers. Tender work needs a bid process of its own; many shops do both.

06Contact

Is your territory open?

Tell us what you make and where. We'll check whether your territory is open and get back to you within one business day.

For example: Laval, South Shore, Ontario

Parts, materials, volumes, available capacity.

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